Web & product engineering

Most of the hard part is behind the screen.

Interfaces are the visible half. What decides whether a product survives its second year is the data model, the API surface and what happens under load — the parts nobody demos.

What that means in practice

SaaS platforms and customer portals

Multi-tenant data models, roles and permissions, billing hooks, audit trails. The unglamorous scaffolding that is very expensive to retrofit.

Custom WordPress, as an application platform

Hand-written themes, custom post types and admin screens. No page builder, no plugin sprawl. This site is the example — read its source.

APIs and database architecture

Schema design first, because most latency problems are query problems and most query problems started as modelling problems.

Mobile applications

Built against the same API as the web product, so there is one source of truth rather than two that drift.

This is for you if…

  • You have an MVP that works and will not survive its next ten customers
  • Your site is a plugin stack nobody wants to touch
  • You need an API two other systems can depend on

Built with

  • TypeScript
  • Next.js
  • React
  • Node.js
  • PostgreSQL
  • Docker

How the work actually runs

Architecture by a human, implementation accelerated by AI, every output reviewed by a senior engineer — and deployed to infrastructure with your name on it.

How we work

Describe the problem. We will tell you what it takes.

Thirty minutes on a call and you'll have a fixed price and a timeline — or an honest no.