The people who built it know what it does
An outside agency starts by learning your product. We start having built it, so the first campaign is not also a research project.
Marketing
In-house marketing, not outsourced.
There is a gap between "the site is live" and "people know it exists", and it is usually where a good product dies. The team that built the store runs its launch — same people, same brief, no handover email chain between the developer and the agency.
Our marketing lead previously worked as a marketing team lead, ran his own business including its own marketing and advertising, and ran paid social and search campaigns for clients across multiple industries — Facebook, Google, Instagram and Snapchat — with a focus on e-commerce and SaaS product marketing.
Why in-house
The handover email chain is where campaigns die.
The usual arrangement is one company that built the product and another that markets it, each with a partial view and a reason to blame the other. This removes the seam.
The tracking is built in, not bolted on
Events, conversions and attribution designed with the application rather than retrofitted through a tag manager afterwards.
One team, one accountability
No arguing about whether the traffic was bad or the funnel was. The same team owns both ends of it.
What we run
- Paid social — Facebook, Instagram, Snapchat
- Paid search — Google Ads
- E-commerce campaign strategy and creative direction
- SaaS product marketing and launch positioning
- Conversion tracking, attribution and reporting
Channels
- Google Ads
- Snapchat
Retainers
Monthly, because this is ongoing work.
Priced separately from project work, and quoted excluding ad spend — which is billed to your own advertising accounts, so you keep the data and the history if we ever part ways.
Launch
$400 to $700
per month
One channel, run properly, while you find out what works.
- One paid channel — search or social
- Campaign setup, audiences and creative direction
- Conversion tracking wired into the product
- Monthly report in plain language
- Ad spend billed to your own accounts, not ours
Most projects land here
Growth
$900 to $1,500
per month
Multiple channels, tested against each other.
- Paid social and paid search together
- Ongoing creative iteration and A/B testing
- Landing pages built by the team that built the product
- Attribution across channels, not per-platform numbers
- Fortnightly review call
Partner
$2,000 and up
per month
Marketing and engineering on the same roadmap.
- Full-funnel ownership across every channel
- Product and marketing planned as one backlog
- Development hours included each month
- Custom dashboards on your own data
- Scoped together before anything is committed
Need the thing built first?
Marketing works best pointed at something worth arriving at. The store, the platform or the product comes first — and the same team builds it.
Built something nobody has found yet?
Thirty minutes on a call and you'll have a fixed price and a timeline — or an honest no.